Low Budget Marketing and Promotion

• Elevator door wraps (hospital, business, hotel, school, medical buildings)
• Mailers/Post cards
• Bookmarks (distribute to school and public library)
• Painted rocks hidden around town with program related hashtags
• Sidewalk Chalk
• Posters (coffee shops, doctor offices/other medical offices, schools)
• Stickers with program details at day care, pediatricians, etc.
• Information during at morning announcements
• Church bulletins
• Custom QR codes (auto populate phone calendar with dates)
• Mall/Downtown closed store fronts (empty stores)
• Referral Competitions
  • Campaigns (refer another family that completes programming and get X-incentive)
• Promote upcoming dates in email signatures
• Social media (Facebook, Instagram, Twitter)
  • Posts, group pages, Live Videos, polls/questions
• Clear advertising on agency website

Higher Cost Marketing and Promotion

• Digital/Static Billboards
• Banners (baseball fields, ice/roller skating rink)
• TV commercials (local)/ads on Hulu/Netflix
• Radio adds (local)/SiriusXM
  • Use the voice of families who completed the program